McDonald's Healthy Toon
For once, maybe some consumer groups and parents won't be angry at what company is using popular cartoon characters to peddle. McDonald's (NYSE: MCD) plans a monthlong campaign integrating Shrek the Third to push healthy choices on its kids menu.
McDonald's and DreamWorks Animation's (NYSE: DWA) campaign will feature the popular Shrek lead character on packaging, including Happy Meals, for apple slices, low-fat milk, salads -- and, OK, all-white-meat...CLICK HERE FOR MORE
