Kellogg Agrees to Quit Advertising to Kids
Kellogg Cereal
On June 14th, the food maker Kellogg agreed to set nutrition standards for children's snacks and cereals or stop advertising them to young kids. One serving of a snack or cereal will contain less than 200 calories, no trans fat and less than two grams of saturated fat. Each serving will have less than 230 milligrams of sodium and no more than 12 grams of sugar. Any Kellogg product that does not meet these standards will no longer be advertised to children under the age of twelve.
Young children are very susceptible to advertising, especially television commercials featuring fun colors, happy kids and lots of sugar. My kids are growing out of that stage now, but for a few years they would beg for every sweet cereal that showed up between (and during) cartoons. Of course I can't really blame them; when I was a kid I was sure that Pink Panther Flakes had to become a mandatory inclusion to my childhood diet. CLICK HERE FOR MORE
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